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Analysis of our 2012 logs

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Server logs tell us so much: browser usage, screen resolution statistics, visitor geography, files viewed, keyphrases, etc. You probably already knew this, so I won’t go into much more detail. What we explore in this article is one year of server log statistics for OptimoStrategy.com – which uses wordpress as a platform.

We’re by no means a large digital publication, but we’ve grown to several thousand unique monthly visits from the industry and we’re happy to serve Digital Agencies everywhere.

Through analyzing our logs, we find out some interesting facts about wordpress and web trends. We compare 2011 to 2012:

 

Unique Visitors

2012: 23.658

2011: 9372

 

Total Visits

2012: 47931

2011: 16751

 

Top 6 Countries:

2012: USA, China, Russia, India, Ukraine, Germany

2011: USA, Germany, India, Portugal, EU, Netherlands

 

OS Breakdown

2012: Windows – 62.4%, Macintosh: 7.3%, Linux: 3.7%

2011: Windows – 70.5%, Macintosh: 3.4%, Linux: 3.1%

 

Browser Breakdown

2012: Firefox – 21%, Chrome – 18.7%, Explorer: 17.2%, Safari: 5.6%

2011: Firefox – 26.3%, Chrome – 25.6%, Explorer – 18.7%, Safari – 2.5%

 


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